The deliverymen would pick up parcels at six o’clock PM every day. When our sales dropped and the number of parcels also dropped, the express company would raise the price per parcel, which would further add the operation cost. Although they also participate in various kinds of discount campaigns as well as Double Eleven shopping festival, their sales remain stable. In fact, there won’t much traffic a month before and after the Double Eleven shopping festival, which was quite annoying for them.

　　Dropping sales were actually depleting the store’s accumulated resources. In 2015, Stone thought their business growth could catch up with the rise of real estate price in Beijing and he could buy a suite in a nice neighborhood in Beijing with money he earned himself for two years also.

　　“At that time, I though I was still young, so I didn’t want to buy a house with all the money I’ve earned. Instead, I thought I should focus more attention on my career. So I put all the money in my startup business,” he explained, “However, I felt as if I worked for nothing for the past two years. I should have borrowed some money and bought a suite in 2015.”

　　Still, Stone was confident that his team could get over with the current crisis. “As long as I have my partners, seize the opportunity, keep up with Taobao’s trend, diversify our store decoration style, improve our operation capability and brand image as well as add our investment in ads, there’s still good chance for success,” he said at last.

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　　Translated by Levin Feng (Senior Translator at PAGE TO PAGE), working for TMTpost.

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